Meet the Directors: Loft Solutions NW on the Chester Centurions Podcast

Meet the Directors: Loft Solutions NW on the Chester Centurions Podcast

Entrepreneurship is often seen as rapid growth, success stories, and big milestones — but behind every growing business is a story of hard work, resilience, and determination. Recently, Rob and Colette, directors of Loft Solutions NW Ltd, joined Alan Bark on the Chester Centurions Podcast to share exactly what that journey has looked like.

From humble beginnings as a two-person operation in 2018 to becoming one of the UK’s fastest-growing loft insulation and storage specialists, the conversation explores the real story behind the business — the challenges, lessons, and mindset required to scale successfully.

Building a Business from the Ground Up

Loft Solutions NW started with a simple idea: help homeowners make better use of their loft space while improving energy efficiency. What began as hands-on work carried out by Rob and Colette themselves has grown into a national team of more than 30 professionals transforming unused lofts into practical, energy-efficient spaces.

During the podcast, they discuss the realities of early entrepreneurship — long days, early starts, and the persistence needed when others doubt your vision.

Culture, Growth and Leadership

A key theme throughout the episode is the importance of team culture. As the company expanded, maintaining strong values and investing in people became central to sustainable growth.

Rob and Colette share how personal development, clear communication, and keeping processes simple have helped build a motivated team capable of delivering consistent results across the UK.

Innovation and Industry Change

The discussion also highlights how industry standards and government eco schemes are shaping the future of home improvement.

Topics covered include:

• The importance of PAS 2030 certification

• How energy-efficiency initiatives are changing homeowner priorities

• Why sustainable solutions are becoming essential rather than optional

These changes are creating new opportunities for both homeowners and forward-thinking businesses within the sector.

Keeping It Simple: A Clear Brand Message

One standout takeaway from the episode is the power of simplicity in branding. The company’s message — “Your loft. Our solutions.” — reflects a clear focus on solving real customer problems without unnecessary complexity.

It’s a reminder that strong growth often comes from clarity, consistency, and staying true to your purpose.

Watch the Full Episode

Whether you’re growing a trade business, interested in home improvement, or looking for inspiration from a real entrepreneurial journey, this episode offers valuable insights and motivation.

👉 Watch the full Chester Centurions Podcast episode here: https://www.youtube.com/watch?v=q6EXooQcJIQ&t=27s